Does Your MLM Company PRESENT YOU WITH an Automated Marketing System?
Finally, multi-level and network marketing companies are taking a giant step of progress in providing their downlines with automated marketing systems. They will have moved in to the 21st century and so are using technology to greatly help people build their multilevel marketing businesses. I myself am involved with two companies who provide these automated marketing tools. These forward-thinking companies are taking the one-one-one restaurant presentation out of Starbucks and onto the net with sites such as gotomeeting.com, where in fact the same presentation can be given to a group all at once, rather than to one person at the same time. These businesses are finally recognizing the inefficiency of old-fashioned MLM marketing techniques and so are doing things to help their multi level marketing builders become successful quicker and easily than previously. Let’s now discuss the automated marketing system that actually leads an interested prospect, step by step, to the desired final result of becoming an associate of your network marketing downline.
So, precisely what is an automated marketing system? Usually it includes a few key components. The first and most important component of the system is really a lead capture page, generally known as a landing page. It is a web page that someone may visit because of advertising, either online or offline, for more information information about a product, service or business. Usually on the lead capture page of the automated marketing system there’s some cleverly written copy, or perhaps a video for them to watch, that may cause the individual to want more information and go further down the road toward signing up for your organization. A very important feature of the lead capture page is the opt-in form. This form asks the person viewing the site to offer you their name, email address, and if you desire, even their contact number, before you provide them with more information.
That’s really exciting, because this one step, and whether they choose to go on it, is what separates the information gatherers from the people who are hot for whatever it is you must offer. Are you aware the importance of what I just wrote? The people who complete the opt-in form have raised their hands and showed you they are very interested in what you have to offer, plus they are giving you permission to market to them. Each individual who opts in to your site becomes what’s referred to as a pre-qualified lead, this means they will have just pre-qualified themselves as an interested prospect! That has just eliminated almost all of the work for you to find out who really wants to hear your story and who doesn’t. With that certain landing page, how many people did you need to speak to in order to obtain their contact information? In many instances, absolutely no one! Sure, occasionally you will talk with someone in the course of your entire day and verbally send them to your website (squeeze page).
Even right there for the reason that one step do you see how the conversation has changed? You aren’t trying to sell the complete idea right there and setup another meeting with them, you are just sending them somewhere to get more information on their very own, and if they would like to know more, they will let you know! Moreover though, with this automated lead generating marketing system, once you get all the components ready to go and you are driving traffic to your internet site (more about that in a forthcoming article), it really is on autopilot for you personally! Are you starting to understand how valuable this sort of automated marketing system can be?
After the reader has opted directly into receive more information, that’s where the MLM companies with automated marketing systems truly deliver. Some really great companies provide you, the network marketer, with really great marketing pieces that explain the business enterprise to the prospect in a single or a group of videos, and they give a way for the chance to take action. By that I mean there is usually a web link for them to subscribe or go onto your waiting list, making it virtually effortless that you can bring them under you in your downline. Should they don’t subscribe then and there, though, all isn’t lost. That is where the next key element of a good automated marketing system is necessary.
The next important part of an automated marketing system is what is known as an autoresponder. Remember well when your prospect opted directly into your marketing system for more information about your organization? Well, they handed you valuable information regarding themselves – their name, their email address, and based on the opt in form, their phone number. The autoresponder allows you to collect those email addresses and keep them stored in a database so that you could easily send follow-up emails to them as a group, rather than sending out individual emails.
Guess what else autoresponders can perform? You can set up a series of emails and designate on which days you will send them to each prospect, even though they were added to the database on different days! So, you only have to write them once, the autoresponder takes care of the rest. It is sheer genius. marketing automation One example of an autoresponder site is aweber.com. There are certainly others as well. Better yet, the MLM and network marketing companies who are offering you automated marketing systems will often have an autoresponder in place for you as part of that marketing system!
Ultimately, an excellent MLM automated marketing system drives your prospects to join a live recruiting webinar that is usually done by the master marketers of the business, using sites like gotomeeting.com or gotowebinar.com. That is invaluable for you, because let’s face it, anyone in the beginning of their multilevel marketing career isn’t very savvy at giving the presentation and making conversions happen; that is included with practice and hearing the masters.Through the use of all of the components described above in an automated marketing system to create your MLM or multi level marketing, you can see that lots of more opportunities for people to sign up with you’re provided. It no more depends on that 5 minute conversation you have using them on a chance meeting in the course of your day.